e-dreaming

When crafting website content with conversion optimization in mind, it is critical to constantly ask the question, "What is the next logical question the visitor is likely to have, and how can we credibly persuade them that we have the answer?"  Rather than organizing and presenting content generalized by category, you should design a content architecture that is focused entirely upon persuading the visitor that they can find what they are looking for HERE—that you have credibility and provide value.

The MOST IMPORTANT THING about virtually every website design is its persuasive power.  That doesn't mean producing flowery marketing-speak; rather, it means knowing who your website visitors are, how they think, and what questions they have... then developing relevant messages that demonstrate value, establish trust, and inspires them to take action. 

Does your website have persuasive architecture?