e-dreaming

Even though the economy is still struggling, we're beginning to see signs of life again.  There could be any number of reasons that explain it, but I (of course) have my own opinion.  I think folks are tired of waiting for something really good or really bad to happen (neither of which seems to be imminent).  You can only hunker down so long before your knees begin to give out (and before your business begins to really struggle).

I tend to be an optimist, so I think businesses should be popping up and saying, "LET'S GO!"  But also as I've blogged before, I think a recession is the BEST time to market your business anyway, and history proves it empirically!  I do understand being worn down by being down.  Doctors say that depression can become a chronic problem when the circumstances causing  the depression in the first place persist for a protracted period of time.  Our body chemistry reacts to the bad circumstances, and may actually extend the effects/feelings of depression even after the circumstances have changed.  Not only are businesses run by people, but I suspect that the "chemistry" of a company also reacts in similar ways, i.e. the company stays "depressed" even after the initial cause of the depression has subsided.  In people, antidepressants can be an effective way to get the brain back to normal.  It's time to look for an antidepressant for business depression. 

While the signs of the thawing are there, the business climate is still a bit frigid, but I'm convinced that most businesses are eager to snap out of their depression.  Who knows... it might be as simple as throwing a little salt on it.  It would not only promote the melt, but would add a bit of spice at the same time.