e-dreaming

They are now calling it the "great recession" and some think the worst is yet to come, i.e. a double-dip, etc.  There is little doubt that the economy is at best limping along, and with the federal debt crisis looming, it's hard to be real optimistic about the economy in the short term. 

But one way in which the recession CAN be "great" is if you/your company are jumping up and down with excitement, waving your hands in the air, telling everyone about how GREAT your products or services are, especially while your competition is struggling with depression, hunkered down just trying to survive.

It is the most natural thing in the world to be fearful during economic hard times like these.  Smart business people look for every way they can to cut back, reduce cost—make do with less.  But if I only have one dollar left in the bank, I'm going to spend it on marketing.  Marketing is the single most effective way to "breed bread."  Innovation, cost-cutting, streamlining processes, and improving customer service are all important things to do at times like these.  They are a great way to make a dollar last longer, and are critical to long term success.  But MARKETING can take one dollar and make two out of it.  MARKETING is how you tell prospective or existing customers about your new innovations, your improved services, or your lower more competitive pricing. 

Make this recession GREAT!  Do everything you can to be more efficient.  Do everything you can to provide an even more extraordinary product or service.  But STOP hunkering down.  STOP waiting for the economy to improve.  Get out there and "breed bread" with smart and measurable marketing efforts.